The Importance of Including “Because” in Your Seed Marketing and Selling
Psychology professors tested the power of various techniques at gaining acceptance to a request of complete strangers. They discovered one simple change to their “pitch” improved persuasion by more than 50%.1 Even more surprisingly, their findings relate directly to the art and science of selling seed.
1 Langer, E., Blank, A., Chanowitz, B. “The Mindlessness of Ostensibly Thoughtful Action: The Role of “Placebic” Information in Interpersonal Interaction.” Journal of Personality and Social Psychology, 35(6) 1978, 553-642.